Nearly 30 years in the industry. Over 50 producers. Weekly harvest. Global reach.
That’s not just a snapshot, it’s a model for where the Canadian bison industry is heading.
At Rangeland Bison, the focus is simple: build a stronger, more stable future for producers by connecting them to reliable markets, fair pricing, and long-term growth.
Built With Producers, Not From an Office Tower
Rangeland wasn’t created in a boardroom, it was built alongside producers.
With nearly three decades of experience buying bison across Western Canada, the company has grown into a network of over 50 producers, all rooted in Alberta and united by a shared goal: producing premium Canadian bison.
The mission is clear:
Support Canadian producers while leading the market for premium bison products.
Why Alberta Matters
Alberta is the backbone of the Canadian bison industry.
It holds the largest concentration of the national herd and is home to deep producer expertise. What happens here doesn’t just impact local operations, it shapes the entire Canadian market.
If Alberta is strong, Canadian bison is strong.
Building Stability Through Strong Markets
One of the biggest challenges producers face is uncertainty. Rangeland addresses this by building consistent, diversified demand.
Retail Anchors: Costco
- ~5,500 head annually tied to Costco programs
- Reliable demand for grind in Canada and the U.S.
- Long-term retail visibility and stability
Translation: When you sell to Rangeland, your product has a home.
Premium Positioning: Whole Foods Market
- Certified Humane supply programs
- Premium pricing and margins
- Access to health-conscious, high-end consumers
Global Reach: Europe
Markets across Germany, France, Switzerland, and more provide:
- Demand for high-end primals
- Multi-currency exposure
- Increased market security
More markets = more stability for producers.
A Fully Integrated Advantage
Through its partnership with Prairie Farm Foods, Rangeland has built a vertically integrated system, from ranch to retail.
This includes:
- Ethical processing and strong labor standards
- Value-added processing expansion
- End-to-end supply chain control
The result?
Better quality, stronger margins, and more growth opportunities.
The Rangeland Advantage for Producers
What does this mean on the ground?
Faster Payments & Fair Pricing
- Quick, reliable payments
- Transparent pricing
- No unnecessary delays
Simplicity & Access
- Easy delivery at Wetaskiwin
- Harvest bookings up to 18 months in advance
- Limited, high-value harvest slots
Industry Leadership
- Strong supply chain from ranch to customer
- Focus on sustainability and ethical sourcing
- Growing demand pipeline
Industry Reality: Tight Supply, Growing Opportunity
The bison industry is changing rapidly:
- Rising input costs
- Shrinking producer base
- Growing demand
At the same time:
- Canadian live exports are declining sharply
- U.S. harvest numbers are dropping
- Canadian harvest is increasing to fill the gap
Bottom line: Supply is tightening and producers positioned correctly will benefit.
Positioning for What’s Next
Rangeland is already planning ahead:
- Continued harvest growth (with strategic adjustments)
- Expanding global markets
- Strengthening long-term retail partnerships
The focus isn’t just volume, it’s profitability.
Volume means nothing without margin.
Unlocking Value From the Whole Animal
One of the biggest opportunities in bison today is maximizing value beyond traditional cuts.
Rangeland’s Whole Bison Initiative is doing exactly that:
- Increasing carcass value
- Developing new revenue streams
- Expanding into products like tallow (cosmetics, cooking oil)
The stronger the whole-animal program, the stronger the producer return.
A Long-Term Commitment to Producers
Rangeland’s approach is built on partnership:
- Long-term contracts
- Long-term retail relationships
- Long-term industry health
Because the reality is simple:
We either grow together or shrink separately.
Are You the Right Fit?
Rangeland is looking for producers who:
- Put animal welfare first
- Care about land and herd health
- Prioritize quality at every step
- Want to be part of a fully integrated system
If that sounds like you, the opportunity is clear:
- Strong pricing
- Reliable demand
- A long-term partner invested in your success
Final Thought
The Canadian bison industry is entering a new phase, one defined by tighter supply, stronger demand, and the need for smarter partnerships.
Rangeland is building that future alongside producers.
And the goal is simple: grow stronger, together.