Bison Brand’s Edgy Makeover Redefines the Meat Industry

Rangeland Rebrand

In a bold move to transform the meat industry, Bison Brand embarked on a mission to promote the health benefits of bison meat and create widespread excitement. Through a complete rebranding, including a fresh logo and packaging, the company adopted a bold new voice inspired by the strength of the mighty bison. The result is an innovative campaign reflecting the forward-thinking direction of the company, capturing the essence of power and untamed spirit.

Bison Brand’s daring reinvention, born out of a collaboration with Bark Studio Design, positions them as pioneers in promoting a sustainable and healthier alternative to traditional meat. With their edgy new look, they aim to inspire a wave of enthusiasts to join the bison meat revolution, benefitting both people’s health and Mother Nature.