‘We Are What We Eat.’ – Marketer’s Pen #27


We have all heard the saying: ‘we are what we eat.’ Consumers are aspiring to achieve better health by healthier eating, but how influential are health attributes in the foods we eat at driving purchase decisions?
Consumer attitudes toward health have evolved past just the diet and exercise sphere and are more focused on specific attributes of food items. Nielsen (www.nielsen.com), an international organization who studies consumer trends, compiled a report titled “Healthy Eating Trends Around the World,” which provides a perspective on eating habits globally. The report stated that “Consumers seek fresh, natural and minimally processed foods; beneficial ingredients that help fight disease and promote good health” (Nielsen, 2015). Herein lies the strength of what bison and Canadian Rangeland represent. When we refer to the nutritional comparison between bison with other proteins, bison naturally leads the healthy movement by providing a product that consumers can trust.
Health attributes are most important to emerging markets, where consumers are willing to pay a premium for health benefits. As bison is not a commodity, Canadian Rangeland has the opportunity to target those markets, and focus on those consumers looking for quality coupled with a healthy life style. Targeting our branding and marketing efforts within these key markets is fundamental to sustain longevity. Working with select retailers and ensuring that we are supplying top quality, not over processed bison products is the objective and a value that we stand behind. Healthy living and a healthy lifestyle is not a fad; it is a movement that will only continue to grow and evolve. Canadian Rangeland is proud to offer our products as a foundation of a healthy life style.
Thanks for reading. Until next time, stay bison strong.
To stay up to date with what is happening at Canadian Rangeland, follow us on Twitter or Facebook, or visit our website at www.rangelandbison.ca phone 1-877-844-2231; or email [email protected].